Dale Murray

Senior leader in technology and business change. Currently CEO of SalesAgility a 40-person software consultancy and authors of SuiteCRM a leading Open Source CRM.

Background in leading Business Analysis, Project Management and Change Consultancy teams operating globally to deliver digital transformation projects for clients. During my career I’ve conducted analysis and delivered projects in US (California, North Carolina, Georgia, Boston and Detroit), Canada (Toronto) and Europe (UK, Belgium, Netherlands, Germany, Spain, Italy, Switzerland, Norway and Poland).

What I Do


Responsible for building and, communicating the organisation's vision and direction through the definition and execution of our overall objectives and strategic plan.


Inspiring and motivating my team by nurturing a culture which values results, respect, openness, collaboration and accountability.

Technology & Change

Accredited change manager and technology leader with strong digital transformation experience specialising in Digital Strategy, Open Source, Business Analysis and Project Management.

CRM Strategy

Customer Relationship Management consultant focused on helping organisations provide excellent customer experiences resulting in sales growth, customer satisfaction and loyalty.


My Diary


Get in Touch

Stirling, Scotland


How Can I Help You?